Health & Wellness / DTC/Brand Launch & Full-Funnel Growth/2024 — Present

Human Nature

Launched and scaled a bison organ supplement brand from zero to $100k+ MRR, creating an entirely new category in the ancestral health space.

$100k+

Monthly Revenue

MRR in Year One

Scaled from launch to over $100k in monthly recurring revenue within the first 12 months.

50+

Brand Ambassadors

Influencer Network

Built a powerful network of health and fitness influencers driving organic growth.

20k+

Email List

Subscribers Acquired

Grew a highly engaged email list through strategic lead generation and content.

Contents

The Challenge

The organ supplement market was dominated by beef-based products. Human Nature had a superior offering—bison organs—but no brand presence, no market positioning, and no clear path to differentiation. We needed to launch a brand from scratch, educate consumers on why bison organs are superior, and build an entire marketing ecosystem to compete against established players with significant market share. The goal was ambitious: create a new category and capture meaningful market share within the first year.

Full-Funnel Ownership

Complete Marketing Stack: We owned every touchpoint of the customer journey. From the first ad impression to post-purchase retention, every element was designed, built, and optimized in-house.

Paid Acquisition: Managed all Meta and Google campaigns with a focus on education-first creative. We positioned bison organs as the premium choice for ancestral health enthusiasts.

CRO & Web Design: Built a high-converting Shopify experience that told the brand story while driving action. Every element was A/B tested and optimized for conversion.

Email & SMS: Developed comprehensive automation flows—welcome sequences, abandoned cart recovery, post-purchase nurture, and win-back campaigns—driving significant repeat purchase revenue.

Influencer Marketing: Recruited and managed 50+ brand ambassadors in the health and fitness space, creating authentic advocacy that drove both awareness and conversions.

Category Creation

The biggest win wasn't just revenue—it was market positioning. **Bison vs. Beef:** We crafted a compelling narrative around why bison organs are superior: cleaner sourcing, higher nutrient density, and alignment with true ancestral eating. This wasn't just marketing—it was category creation. **Brand Differentiation:** Through bold creative, educational content, and strategic influencer partnerships, Human Nature became synonymous with premium bison organ supplements. We didn't just enter the market—we created a new segment within it. **Forecasting & Scale:** Built robust forecasting models to manage inventory and cash flow, ensuring the brand could scale sustainably without stockouts or overproduction.

Next Case Study

EA Carts

View Project