Ride With Us

Ride With Us is an organization funded by the motorcycle industry with a singular, ambitious goal: to get more new riders riding. When they approached Alchemy, they were stuck in first gear.

Despite a noble mission, their strategy was heavily weighted towards broad brand awareness without a clear mechanism for capturing intent. They had a complex tech stack that wasn't being utilized to its full potential, and their digital presence—from ads to email flows—lacked the cohesion needed to convert interest into action. They needed a partner who could not only restructure their website for better conversions but also take the handlebars of their entire paid media ecosystem.

Our diagnosis was clear: Shift gears from awareness to performance.

We fundamentally restructured their marketing engine. At the heart of our recommendation was a pivot to a performance-oriented strategy where every piece of creative—from high-energy video ads to targeted landing pages—was designed to move prospects closer to becoming a lead.

We took over as their full digital marketing team, managing:

• Full-Funnel Strategy: Redefining the customer journey from "curious" to "rider."
• Creative Overhaul: Producing performance-driven assets that spoke directly to the thrill of riding.
• Tech Stack Optimization: Streamlining their complex infrastructure to ensure data flowed seamlessly.
• Channel Expansion: Launching coordinated campaigns across Google, Meta, and YouTube.

We didn't just tweak campaigns; we rebuilt the machine. We launched a demand-generation website focused on capturing high-intent leads. We completely renovated their email flows to nurture these leads with inspiring content and practical "how-to-ride" guides.

On social, we turned up the volume. We implemented a rigorous testing framework for creative, finding the winning hooks that resonated with potential riders. This wasn't just about getting views; it was about building a community.

The results were immediate and explosive. By focusing on "quick wins" and optimizing the funnel step-by-step, we were able to garner massive growth in a short period.

The numbers speak for themselves. In just 6 months, we took their qualified lead volume from under 2,000 to over 37,000. That's a 17.5x increase.

But perhaps most impressively, we achieved this massive scale while using only ~70% of the previous year's budget. We didn't just spend more; we spent smarter.

Social growth followed suit, with Instagram followers doubling and YouTube subscribers skyrocketing by over 1000%. We successfully transformed Ride With Us from a passive industry initiative into a high-performance growth engine for the entire motorcycling world.