Jewelry / Fashion
Platinum Born
Elevating the world's rarest metal into a direct-to-consumer luxury powerhouse.
Key Results
+180%
Online Revenue Growth
+400%
Social Engagement
32%
Return Customer Rate
The Challenge
Platinum is often misunderstood—seen as industrial rather than precious. Platinum Born needed to educate the consumer on the metal's rarity and durability while building a desire-driven fashion brand that could compete with gold and diamond incumbents.
The Solution
We created a 'luminous' brand identity that plays with light and reflection. The web experience is heavy on editorial photography and video, treating each piece of jewelry like a sculpture. The dark, moody interface allows the platinum's natural white luster to pop.
