SaaS / B2B Tech/Growth & Creative Strategy Lead/2024 — Present

OuterSignal

Launching a brand new B2B tech product through strategic outbound and creative that actually converts. From zero pipeline to profitable scale in under 90 days.

40+

SQLs Generated

First Month

Went from zero positive responses to 40+ sales qualified leads in the first month of the outbound program.

400%

CAC Reduction

Lower Acquisition Cost

Reduced customer acquisition cost by 400% through strategic creative positioning and copy optimization.

$500k+

Pipeline Value

Qualified Pipeline

Built a qualified pipeline worth over $500k in the first quarter of engagement.

Contents

The Challenge

OuterSignal is brand new technology in a space where buyers don't yet know they have a problem. The product is genuinely innovative, but innovation means nothing if you can't communicate value in a crowded inbox. Before we started, their outbound was dead. Zero positive responses. Their ads were burning cash with no clear path to profitability. They had a great product but no go-to-market engine. The challenge was twofold: build an outbound program that could generate real pipeline, and develop creative that could explain complex technology in a way that hooks, nurtures, and converts.

B2B Outbound Transformation

From Zero to 40+ SQLs: We rebuilt their entire outbound strategy from the ground up. This wasn't about sending more emails. It was about sending the right message to the right person at the right time.

ICP Refinement: We worked backwards from their best customers to identify the exact profile that converts. Then we built targeted lists that matched those characteristics precisely.

Copy That Converts: New technology requires new language. We developed messaging frameworks that educated prospects on the problem before pitching the solution. Every email was designed to earn the next email.

Sequence Architecture: We built multi-touch sequences that combined cold email, LinkedIn, and strategic follow-ups. Each touchpoint added value rather than just asking for time.

Creative Strategy & Paid Acquisition

The same principles that fixed outbound transformed their paid acquisition. **Hook, Nurture, Capture:** New tech requires a different creative approach. You can't just run product ads to cold audiences. We developed a full-funnel creative strategy that first educated the market on the problem, then positioned OuterSignal as the obvious solution. **400% CAC Reduction:** By aligning creative with the buyer journey, we stopped wasting spend on people who weren't ready to buy. Every dollar now works harder because the messaging meets prospects where they are. **Profitable Scale:** The combination of efficient outbound and optimized paid acquisition gave OuterSignal something they'd never had: a predictable, profitable growth engine. They can now scale with confidence knowing the unit economics work.

Next Case Study

Apex Capital

View Project